The crazy world of
casino-mad vampire, Vlad.
How do you create an online casino for the Romanian market? Well, you could tap into their sense of fun and vampire heritage. Enter Vlad, a fun-loving vampire, who together with his friends Igor and Lucian goes on adventures to find the best games for his casino. We created the brand, 360° campaigns and a world-class brand experience at the world-famous Untold festival.
The undead at Untold.
The opportunity for the brand to join in the fun at Untold festival (huge Glastonbury-type event every year in Cluj, Romania) arose in 2019. We put on an immersive brand experience, complete with ‘Blood Bath Bingo’ and a vampire-esque ‘Hang Out’ area. There was also a DJ, social-engagement and some bespoke merchandise. It went down a storm and we were invited back this year (although COVID-19 has spoilt the fun).
