Making Unibet the home of Esports.

With Esports rapidly becoming the fastest growing ‘sport’ in the world, the time had come to completely overhaul the offering at Unibet. Esports enthusiasts certainly know their stuff, so in order to be credible, we had to take everything into account – from emulating the electric atmosphere the fans experience at the events, to utilising ‘Twitch’ for some of our content, to talking in their in-game lingo.