Ident #1 –
darts and poker.
The client wanted to somehow blend darts into casino seamlessly, in a very on-brand way. Firstly I storyboarded the idea and then got the post-production department to use high-end CGI graphics to deliver an eye-catching 15’ ident.
Ident #2 –
tennis and slots.
So how do you create a seamless link between tennis and slots while promoting the new brand ident? This was the task here, this time using tennis stock footage and giving it a ‘Unibet makeover’, plus CGI effects for the ‘slots’.
Ident #3 –
golf and roulette.
If tennis was a challenge, golf and roulette proved to be tricky combo, but both myself and the client were super-pleased with the outcome. All of this was created from scratch thanks to the handy work of a very talented post-production department.
Ident #4 –
horse racing and slots.
Blending horse racing and slots was probably the toughest combination out of the lot – but nothing’s impossible! One expensive 3D model of a running horse, textured and re-skinned, then sent on it’s way into this virtual journey. Plus one talented motion graphics crew creating the slot machine surface – again a huge client-pleaser.
Ident #5 –
football.
With football being the main attraction, it deserved its own ident (although a brief one at that). Everything here was created digitally in post-production, and again an important part of this piece of content was the link to the rebrand – connecting dots were ‘switched-on’ when the ball impacts the net.
