Responsible gambling phase 1 – owning ‘The Winning Mindset’.
Unibet Finland tasked us with owning the Responsible Gambling sector and we immediately requested the use of their ambassador – F1 Finnish legend Mika Hakkinen. We identified that his measured approach to racing was a great analogy for an exciting, but safe way to gamble. And so we set about owning ‘the winning mindset’, delivering a two phased marketing plan for 2020.
Responsible gambling phase 2 – ‘Players Talk’ activation.
Following the success of Phase 1, we then proposed the same ‘Winning Mindset’ vehicle to introduce a series of TED-like talks from elite people who use this in their everyday jobs. Fighter pilots, firemen, surgeons – a selection of Finland’s finest are now set to tell the nation how to assess risk in the most effective and safest way.
