Bringing Italian chic to the streets of London, with a twist.
An ambitious start-up fashion brand came to us to launch their high-end offering to a predominantly gay market. Firstly we created their brand identity, then with their shop in Covent Garden they wanted some noise around the area so we did a takeover of the tube station (pre and post launch) with directions leading to the shop. This was backed up by full page adverts, a social media campaign and a stunning ‘Look Book’.
The look book.
This book was created to really showcase the premium offering from VA. The photography was stylish but deliberately provocative, as was the copywriting. These images were used for a number of purposes off the back of this book – it’s incredible how much content you can create in a day (what you see here is the tip of the iceberg).
Covent Garden Tube Takeover
We took over pretty much all available poster and digital content space in Covent Garden’s tube station, both pre and post launch. The content provoked, enticed and teased customers up to the shop on Neal Street. The shop got off to a flying start with a real buzz about it and some good social coverage.
