A female-focussed online casino? Yes, really.
Maria Casino had struggled across the Nordics with its identity – inconsistent in each market and not representative of its target demographic. We took the bold move of creating a female-focussed casino, with responsible gambling at its heart but without skimping on the fun and excitement. And came up with this …
Using a live ‘biggest jackpot’ to win over players.
Because Maria Casino sits within the Kindred group of online casinos, we were able to offer a bigger jackpot than the competitors, simply by getting all our partner casinos to contribute to one super jackpot. We then used some handy tech to live stream the growing jackpot into web banners, a landing page and other social activity.
