So who’s going to buy
a Mobile by Sainsbury’s?
Well, that was the question. So how exactly did we gain trust with consumers that Sainsbury’s are a credible mobile phone provider? By aligning it with trusted products you go to Sainsbury’s for every day, and leveraging the ‘by Sainsbury’s’ range people trust, to push the messaging.
Life’s too short.
How Sainsbury’s persuaded young families to shop online.
We put out social content in the form of ‘How’ and ‘Why’ edits, to overcome the barriers for time-poor young families to come and shop online with Sainsbury’s. A simple animated ‘children’s book’ style was created from scratch and took customers on a simple journey through ordering. A significant uplift in the service was recorded.
