Gorilla arm wrestle anyone? Welcome to the Barcardi Oakheart Challenge.

Question: How do you make a new drink synonymous with holidays, fun and adventure?
Answer: Set up a brand experience in some of the world’s biggest airports.
At the heart of this experience was an animated life-like gorilla that, by using facial recognition technology, reacted to an arm-wrestle challenge in an engaging way – sometimes punching (and cracking) the screen in rage.